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title: Transform your IR strategy with key insights from the IR Summit 2025
image: https://conteudo.mzgroup.com/hubfs/Captura%20de%20tela%202025-02-05%20115755-3.png
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# Transform your IR strategy with key insights from the IR Summit 2025

Download the exclusive e-Book and learn about the trends shaping the Investor Relations market.

![Captura de tela 2025-02-05 115755](https://conteudo.mzgroup.com/hs-fs/hubfs/Captura%20de%20tela%202025-02-05%20115755.png?width=400&height=276&name=Captura%20de%20tela%202025-02-05%20115755.png "Captura de tela 2025-02-05 115755")

## **Investors have changed. Is your IR strategy keeping up with this transformation?**

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## In this material you will find:

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How to increase engagement in Earnings Calls

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The role of storytelling in building a corporate narrative

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How to attract and retain global investors

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The importance of Investor Day in stakeholder retention

[ Download e-book now ](https://conteudo.mzgroup.com/en/irsummit2025-en#form)

##### **What did IR leaders say at IR Summit 2025?**

> *“Artificial intelligence has been essential in helping prepare executives for meetings”.
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> ![](https://conteudo.mzgroup.com/hs-fs/hubfs/1-Feb-04-2025-09-40-17-6462-PM.png?width=293&height=292&name=1-Feb-04-2025-09-40-17-6462-PM.png)
> 
> **Danilo Herculano**  Head of IR @Banco Bmg

> *“Although it is time-consuming, Investor Day is essential. Feedback from investors is one of the biggest rewards we can receive”.
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> ![](https://conteudo.mzgroup.com/hs-fs/hubfs/4-Feb-04-2025-09-41-34-5903-PM.png?width=293&height=292&name=4-Feb-04-2025-09-41-34-5903-PM.png)
> 
> **Mariana Dutra**, Head of IR @Gerdau

> *“If investors are reaching out to you proactively, it is a good sign that your storytelling is working”.
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> *
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> ![](https://conteudo.mzgroup.com/hs-fs/hubfs/2-Feb-04-2025-09-41-45-0013-PM.png?width=293&height=292&name=2-Feb-04-2025-09-41-45-0013-PM.png)
> 
> **Sérgio Serio**   
> Director of IR @TOTVS

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[ I want to follow what IR professionals are saying ](https://conteudo.mzgroup.com/en/irsummit2025-en#form)

#### **Prepare for a new level of investor relations.**** **Download the e-book now and find out how to make your strategy more effective!

[ Download Now ](https://conteudo.mzgroup.com/en/irsummit2025-en#form)

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